Devcode Planning 2026

Roadmap & Work Plan

Januari 2026

Review Januari 2026

Kondisi Saat Ini

• Workshop (Terjadwal, belum berjalan): Model 1 Hari Selesai, 1 Portfolio AI (Payment Simulator, Social Feed, Invoice) akan dimulai Q1.
• Target Audiens: Fresh Graduate & Early Career.
• Topik Disiapkan: Payment Simulator, Social Feed Platform, Invoice System.
• Sudah Berjalan: AI Talks (chatbot, UX in the age of AI, Vibes Coding Asik) & Jagongan Dev (Context Engineering, Coding Buddy, Career Switcher).

Event Highlights (Sudah Dieksekusi)

• AI Talks:
  • Hands-on Chatbot (27 Jan, Zoom)
  • UX in the Age of AI (Nov)
  • Vibes Coding Asik (Des)
• Jagongan Dev:
  • Context Engineering for Prompt (Yogyakarta)
  • Coding Buddy: Kurangi Capek, Nggak Nguras Otak (Yogyakarta)
  • Career Switcher Track

Visi 2026

"Community DEV who can CODE with AI"

Menjadi komunitas nomor satu di Indonesia yang menguasai Vibe Coding dan AI-Driven Development.

• Fokus pada pembangunan portfolio riil.
• Menjembatani talent dengan industri AI.
• Membangun ekosistem developer masa depan.
• Memposisikan diri sebagai Gen Z-first company: founder/lead Gen Z aktif di sosmed, konten jujur & snackable, fokus pada talent-ready (lulus assessment & portfolio siap deploy) dan relevan dengan gig economy (siap kerja fleksibel berbasis skill/portfolio).

Gen Z Company Positioning

Karakter:

• Founders/lead faces Gen Z, aktif di sosmed (sharing rutin, relatable, edukatif).
• Konten pendek, jujur, transparan (progress, behind the scenes, learning path).
• Fokus pada hasil nyata: portfolio, sertifikasi, placement, siap main di gig economy (freelance/contract/project-based).

Gen Z Company Positioning (Actions)

Apa yang harus dilakukan (member & tim):

• Rutin posting progress (build in public), mini demo, dan recap event (AI Talks, Jagongan Dev, Workshop).
• Founder-level presence: aktif kolaborasi konten, Q&A, dan cerita perjalanan karir.
• Angkat success story peserta (portfolio & lulus assessment) dengan format snackable video.
• Jaga tone: optimis, to-the-point, tidak kaku; gunakan bahasa yang dekat Gen Z.

Target Market

• Segmen Utama: Gen Z (mahasiswa akhir–fresh grad–early career) yang ingin karier AI/software dengan portfolio nyata.
• Pain Points: bingung mulai, butuh portfolio, butuh komunitas & mentor, waktu terbatas, biaya harus terjangkau.
• Motivator: cepat kerja/placement, sertifikasi, proof-of-work (repo/demo), konten belajar singkat & relevan.

Karakter Konsumsi Konten:

• Snackable (shorts/reels), jujur, progresif (build in public), dan conversational.
• Suka figur dekat usianya (founder/mentor Gen Z) yang sering sharing di sosmed.
• Responsive terhadap call-to-action jelas (apply, join cohort, download materi, claim sertifikat).

Key Roles (Education Background)

• Yoga Asadi (Business Development & Partnership): Latar belakang pendidikan & komunitas; inisiator AI Talks & Jagongan Dev. LinkedIn
• Jamjam / Muhamad Jamaludin (Fullstack & AI Engineer): Founder @kodingkeliling; fokus edukasi AI & fullstack. LinkedIn
• Bariq Firjatullah (Fullstack Dev & Instructor): Pengalaman mengajar web dev; Node/React; instruktur & developer. LinkedIn
• Ikhsan Akbar Fatahillah (AI Project Manager / Product): Associate AI Project Manager di Skyshi Digital; latar product management & delivery. LinkedIn

Pembagian Tugas: Yoga Asadi (BD & Partnership)

• AI Talks: Full handled oleh BD — cari pembicara, kurasi materi, publikasi, after-event (sertifikat, materi, recording).
• Partnership: Lead negosiasi & kerjasama (Kemenparekraf, Garuda Spark, Telkom AI Connect).
• Publikasi & Distribusi: Koordinasi tim media untuk rilis, follow-up peserta, dan distribusi aset.

Pembagian Tugas: Ikhsan Akbar (AI Project Manager / Product)

• Jagongan Dev: Owner perencanaan — contact speaker, plan materi, susun agenda.
• Handover ke BD: Tim BD melanjutkan publikasi & distribusi setelah materi/speaker siap.
• Delivery Readiness: Sinkronisasi kebutuhan teknis/event agar materi siap eksekusi.

Pembagian Tugas: Jamjam (Fullstack & AI Engineer)

• Materi & Demo: Menyusun materi teknis (backend/frontend/AI) untuk AI Talks dan Jagongan Dev bila diperlukan.
• Technical QA: Review kurikulum/workshop untuk kesiapan teknis sebelum publikasi.
• Mentoring: Mendampingi peserta saat sesi hands-on (coding clinic, debugging).

Pembagian Tugas: Bariq Firjatullah (Fullstack Dev & Instructor)

• Instruktur Hands-on: Membawakan sesi praktik (Node/React/Web dev) dan menyiapkan starter code.
• Repository & Assets: Menjaga repo contoh, memastikan akses materi dan recording rapi.
• Onboarding Peserta: Mendukung peserta baru (setup environment, panduan alat) pada hari-H.

Produk: AI Talks

Karakter: Live online, sesi singkat, fokus AI praktik (chatbot, UX AI), sertifikat & recording.

Pro:

• Cepat dieksekusi, biaya rendah.
• Bisa re-use recording untuk funnel.
• Lead gen cepat untuk community list.

Cons:

• Engagement sedang; perlu moderator aktif.
• Kualitas interaksi tergantung speaker & Q&A.
• Conversion ke program lanjut perlu follow-up kuat.

Produk: Jagongan Dev

Karakter: Hybrid/onsite ringan, topik praktis (context engineering, career switch), format ngobrol + demo.

Pro:

• Koneksi komunitas lokal kuat.
• Mudah scouting speaker lokal.
• Cocok validasi materi sebelum skala besar.

Cons:

• Reach terbatas lokasi.
• Perlu koordinasi venue & logistik ringan.
• Dokumentasi perlu disiplin agar bisa dipakai ulang.

Produk: Workshop

Karakter: Full-day/hands-on, 1 hari 1 portfolio (Payment Simulator, Social Feed, Invoice).

Pro:

• Engagement tinggi; outcome nyata (app siap deploy).
• Baik untuk assessment talent.
• Bisa dikemas hybrid.

Cons:

• Biaya operasional lebih tinggi.
• Kapasitas terbatas; perlu fasilitator cukup.
• Jadwal & logistik lebih kompleks.

Produk: Roadshow

Karakter: Offline keliling kampus/komunitas, branding kuat, kombinasi talk+mini hands-on.

Pro:

• Brand presence & networking maksimal.
• Akses langsung ke talent pool kampus.
• Bisa bundling dengan partner lokal (sponsor/venue).

Cons:

• Biaya perjalanan & waktu tim tinggi.
• Skalabilitas lebih rendah vs online/video.
• Risiko kehadiran dipengaruhi jadwal/venue.

Produk: Video Course Recorded

Karakter: Pre-recorded, self-paced, 6-10 video/series, evergreen asset.

Pro:

• Scalability dan reach unlimited.
• Cost per talent rendah setelah produksi.
• Bisa jadi funnel top-of-pipeline dan materi pendukung workshop.

Cons:

• Butuh produksi berkualitas (waktu & biaya awal).
• Engagement lebih rendah; perlu komunitas/assessment pendamping.
• Konten harus rutin di-update agar relevan.

Pilar Strategis 2026

Phased Roadmap Strategy

1. Fase 1: Speed to Market (Launch & Validate)
2. Fase 2: Community Activation (Engage & Presence)
3. Fase 3: Maximum Reach (Scale & Video Funnel)
4. Fase 4: Brand Building (Authority & Leadership)

Format Delivery (Hybrid)

Strategic Partnerships (Planned)

• Kemenparekraf – Gig Economy & Gen Z: Pelatihan digital/AI untuk gig workers Gen Z; potensi co-host bootcamp AI & sertifikasi portfolio.
• Garuda Spark: Innovation hub dengan regional hubs; potensi co-host workshop AI/non-tech-to-tech dan akses hub untuk roadshow.
• Telkom AI Connect: Sinergi kampus–industri; potensi kolaborasi workshop kampus, speaker, dan program AI Center of Excellence.

Fase 1: Speed to Market (Bulan 1-3)

Goal: Launch Cepat & Validasi

• Bulan 1: AI Talks sprint (2-3x), Online Workshop pilot, Setup talent DB, recording untuk funnel.
• Bulan 2: Jagongan Dev pilot (1-2x onsite/hybrid) + 1x Offline Workshop pilot kampus tier-1.
• Bulan 3: Optimize kurikulum & funnel; 1x Offline Workshop kota berbeda + MoU 3-5 kampus.
• Target: 6x Online (AI Talks/Workshop) + 2x Offline (Workshop/Jagongan Dev), 200 Talent Registered.

Fase 2: Community Activation (Bulan 4-6)

Goal: Build Engaged Community

• Bulan 4: Community Building (Telegram/Discord), 2x AI Talks + 1x Jagongan Dev (lokal) sebagai feeder.
• Bulan 5: 2x Online Advanced Workshop, 1x Offline Workshop, Mini hackathon.
• Bulan 6: Launch Ambassador Program + 1x Offline Community Summit + 1x Jagongan Dev regional.
• Target: 500+ Community Members, 20 Student Ambassadors.

Fase 3: Maximum Reach (Bulan 7-9)

Goal: Nationwide Scale

• Bulan 7: Produksi Video Course Recorded (8-10 eps) + 1x AI Talks untuk promosi.
• Bulan 8: Distribusi konten (campaign video), 3-4x Online Workshop via video-led funnel, 1x Roadshow regional.
• Bulan 9: Evergreen funnel + 2-3x Roadshow regional, 2x Jagongan Dev lokal untuk aktivasi komunitas.
• Target: 30k+ Video Views, 900+ Talent Pool.

Fase 4: Brand Building (Bulan 10-12)

Goal: Market Leadership

• Bulan 10: Authority Building (conference/PR) + Roadshow besar dengan partner.
• Bulan 11: Launch Certification Program; 2x Advanced Workshop; publikasi studi kasus (video+repo).
• Bulan 12: Annual Tech Summit; showcase Video Course + portfolio; 1x Jagongan Dev edisi akhir tahun.
• Target: Top 3 Tech Education Brand, 1400+ Talent Pool.

Key Success Factors (OKRs)

• Talent-Ready: 500+ developer lulus internal assessment/test & portfolio siap deploy.
• Impact: 30,000+ Video Views (Organic Reach).
• Network: 15+ Campus Partnerships Nationwide.
• Positioning: Recognized as Leading Tech Talent Platform.
• Active Monthly (per produk): AI Talks 500+ MAU (registran/attendees), Jagongan Dev 300+ MAU (onsite/hybrid), Workshop 150+ MAU (online/offline), Video Course 1,000+ MAU (viewer/learner), Roadshow 200+ MAU (onsite leads).

Immediate Actions (Bulan 1-2)

#1 Priority: Online Workshop Pilot

• 2-3 Sesi (Minggu 1-4) - Test kurikulum & market interest.

#2 Priority: AI Talks Sprint

• 2-3 sesi cepat untuk lead gen + recording funnel.

#3 Priority: Jagongan Dev Pilot

• 1-2 sesi onsite/hybrid (uji format komunitas, kontak speaker by Ikhsan).

#4 Priority: Offline Workshop Pilot

• 1 kampus tier-1 (uji logistik & fasilitator).

#5 Priority: Content Library Build

• Record semua sesi online untuk repurpose & evergreen asset (lanjutan dari AI Talks & Jagongan Dev).

#6 Priority: Talent Database Setup

• Foundation untuk tracking & segmentasi sejak Day 1.

Fase A (Bulan 1-3) — Target

• 6x Online (AI Talks/Workshop), 2x Offline (Workshop/Jagongan Dev).
• 150-200 talent database ter-segmentasi.
• 3-5 MoU kampus tier-1/tier-2.

Fase A — Bulan 1

• AI Talks: 2-3 sesi; target 200-300 registran, record untuk funnel.
• Online Workshop: 2 sesi pilot; ukur NPS & completion.
• Talent DB: Setup & tagging awal.

Fase A — Bulan 2

• Jagongan Dev: 1-2 sesi onsite/hybrid; validasi format, kumpulkan leads lokal.
• Offline Workshop: 1 pilot kampus tier-1; uji logistik & fasilitator.
• AI Talks/Workshop: Iterasi materi berdasar feedback.

Fase A — Bulan 3

• Offline Workshop: 1 kota berbeda; kumpulkan studi kasus.
• MoU Kampus: 3-5 kampus untuk pipeline Roadshow.
• Funnel: Optimasi retensi & konversi ke program lanjutan.

Fase B (Bulan 4-6) — Target

• 500+ community members; 20+ student ambassadors.
• 4-5 AI Talks/Jagongan Dev sebagai feeder.
• 3-4 Workshop (online/offline) untuk retention & assessment.

Fase B — Bulan 4

• AI Talks: 2 sesi untuk feeder komunitas.
• Jagongan Dev: 1 lokal untuk aktivasi komunitas.
• Community: Telegram/Discord aktif; weekly cadence.

Fase B — Bulan 5

• Workshop: 1 Offline + 2 Online Advanced; ukur NPS & portfolio output.
• Hackathon mini: Online untuk engagement.
• AI Talks/Jagongan Dev: Iteratif sesuai feedback.

Fase B — Bulan 6

• Ambassador Program: Launch & rekrut 20+.
• Community Summit: 1 Offline; showcase project.
• Jagongan Dev Regional: 1 sesi untuk ekspansi kota.

Fase C (Bulan 7-9) — Target

• 30k+ video views; 900+ talent pool; 15+ kampus partnership.
• 3-4 Roadshow regional; evergreen funnel berjalan.

Fase C — Bulan 7

• Video Course Recorded: Produksi 8-10 eps; 1 AI Talks promosi.
• Workshop Online: 1-2 via video-led funnel.
• Roadshow: Persiapan batch pertama.

Fase C — Bulan 8

• Distribusi Video: Kampanye; 3-4 Online Workshop.
• Roadshow: 1 regional; kumpulkan leads & partner lokal.
• Jagongan Dev: Lokal untuk engagement.

Fase C — Bulan 9

• Evergreen Funnel: Jalan; 2-3 Roadshow regional.
• Jagongan Dev: 2 sesi lokal; retensi komunitas.
• Workshop: 1-2 follow-up berdasarkan funnel.

Fase D (Bulan 10-12) — Target

• Top 3 tech education brand; 1,400+ talent pool.
• Certification track + annual summit terselenggara.

Fase D — Bulan 10

• Roadshow Besar + Partner: Branding & pipeline kampus/korporasi.
• AI Talks/Jagongan Dev: Tema authority/leadership.
• PR/Conference: Liputan & thought leadership.

Fase D — Bulan 11

• Certification Program: Launch; 2x Advanced Workshop.
• Studi Kasus: Publikasi video + repo; kredibilitas.
• Partnership: Aktivasi (Telkom AI Connect / Kemenparekraf / Garuda Spark).

Fase D — Bulan 12

• Annual Tech Summit: Showcase Video Course + portfolio.
• Jagongan Dev Edisi Akhir Tahun: Retensi & komunitas.
• Wrap-up Funnel: Ringkas KPI, rencana 2027.

Next Steps

1. Finalisasi kurikulum Q1.
2. Recruitment mentor tambahan.
3. Partnership outreach untuk Q3.

Let's Vibe and Code!